Essays

I - Defining a Spiritual Business My purpose in this essay is to argue two fundamental ideas. One, that a spiritual business is defined not by what it sells, or by the personal practices of its founder, but by the posture  from which it is operated. Two, a spiritual business is the only  model genuinely capable of delivering the “dream of entrepreneurship,” substantially increased revenue, meaningfully reduced working hours, work of genuine significance, and a business that c

There is an episode of Person of Interest  (which is probably my favourite show ever, definitely in the top 5), that I have never been able to get out of my head. Because it evokes the feeling of being supernaturally guided in a way that you cannot explain. That feeling is one that has permeated through my whole life, and my business. If you have seen the show, you will know it. It is the season two finale titled God Mode (2 x22!). For those who haven't, first of all please w

When The Secret was published and the Law of Attraction was going mainstream, I was still deeply Christian and watching from the sidelines as this “demonic” mindset took hold of the narrative. I was very critical of it. And I wasn’t the only one. It didn’t take long for the critiques of the simplistic “ask, believe, receive” to start pouring in. The idea that your thoughts create reality was lacking too much nuance: What about the people in war-torn countries? But the most co

You can be extraordinarily intelligent, analytically sharp, emotionally perceptive, high-achieving by every external measure, and still struggle to emerge as a separate sovereign self - which is required to fully inhabit your destiny. This is something that I have come to learn through experience and a childhood shaped by a mother battling mental illness and narcissistic abuse. The work of becoming a separate, sovereign, Destiny-aligned self from within that relational dynami

The idea of Destiny Swapping has been sweeping TikTok, I don’t actually use TikTok, but I see the reverberations of this phrase on other social media platforms. And as a Yoruba woman, I find this utterly fascinating. Destiny Swapping is absolutely an idea that is born from Nigerian culture (and spirituality), perpetuated by Nollywood movies. In one sense, I am glad that this idea is gaining traction in the mainstream if it gets people to consider what their destiny actually i