An MBA lesson in spiritual business

Dear friend,

If you’re wondering why the price is SO low for the 12 month long Destiny Programme, I’m going to share the reasons. And by sharing this I want you to understand something very important about business.

How much money you earn has NOTHING to do with that you charge. Whether it’s "high ticket" or "low ticket".

LVMH - a conglomerate of luxury brands is one of the biggest companies in the world. And so is Walmart. In fact Walmart is 10 times the size.

None of this matters. 

Pricing strategy, like all business strategy is a matter of CHOICE. It’s literally just a choice about HOW you want to achieve a result.

This is what they teach you in business school and what all the MBAs already know

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As spiritual practitioners (and entrepreneurs) this is extremely important to understand.

Your salvation does not lie in a perfect strategy. So stop chasing one.

Your success has everything to do with your decision, commitment and ability to grow from “failures”.

You choose a strategy based on resonance, frequency and Destiny. And then you show up for the strategy with 100% devotion.

Now let me use The Destiny Programme as an example. 

It’s an insanely low price if you compare it to the price of my other offers and my level of experience. And despite that it will generate at least $100k in additional revenue in 2026.

Why? Because it’s what I’ve decided.

1. The price is not determined by my “worth”. It’s determined by my desire. I’m excited to give away so much value at this price. Generosity is one of my “brand” values and it just feels good to me.

2. I also want to help A LOT of people this year. At least 100 spiritual practitioners. My price reflects my desire for volume. I love working with a handful of intimate clients and I’ll continue to do so - but my heart is really to hold space for more people next year.

3. Many of my spiritual practitioner clients are early-ish in their journey (first 5 years) and that really impacts how fast they will see an ROI. I care about my clients feeling they are getting an ROI sooner rather than later, because the feeling of momentum compounds and generates even better results.

Now let me give you a bit of nuance on how this price feels good to me. The overall price of $997 feels good, but a payment plan spread out over a year didn’t feel good. So I haven’t offered one.

This is how I make all my decisions in my business and it has served me so well.

This year I bought my first investment property and my baby didn’t have to go to day-care because hubby could stay home. My business is why I could do that.

But developing that level of confidence in my decisions and in the frequency of my business didn’t happen over night.

That’s why this programme is a year long. It’s the constant refining and growing that happens that gets you results like this.

I genuinely don’t know if I’ll offer this programme at this price again - a strong decision doesn’t mean that I can never change my mind.

A Frequency First business or Destiny Aligned business doesn’t mean that I can’t make a mistake and decide to grow from it. 

That’s what running a spiritual business (or any business) is like sometimes. And being a spiritual entrepreneur is about being able to hold the frequency of it all.

Doors close on December 1st.

P.S. ICYMI, I’m running a masterclass tomorrow on how to match the vibration of $100k in your spiritual business or next offer. To be there live or access the replay - join The School of Destiny. It’s completely free.

Any questions? Just hit reply

With love

Lola